For Marketing Teams
Content quality shouldn't depend on who reviewed it.
When your team's quality bar is "I think this looks good," quality varies by whoever's in the room.
Score your content →The quality gap nobody tracks
Your senior copywriter produces A-grade landing pages. Your newest hire produces C-grade landing pages. Both are reviewed by whoever has 15 minutes between meetings. The A-grade work ships alongside the C-grade work and nobody has a system for telling the difference until the campaign performance data comes back two weeks later.
The review process is a Slack message that says "can you take a look at this?" and a reply that says "looks good" or "maybe tighten up the headline." There is no rubric. There is no benchmark. There is no record of what was evaluated or why it passed.
You do not have a quality problem. You have a quality measurement problem. The team is producing work at different levels and the review process cannot distinguish between them. Content ships at whatever level the reviewer was willing to accept on a Thursday afternoon.
What changes with Lytms
Every piece scored against the same criteria.
A landing page scoring 7.2 on clarity means the same thing whether it was written by your most senior copywriter or your newest intern. The score is calibrated against the same benchmark of 1,500+ pages. Quality becomes a number, not a conversation.
Weak content caught before it ships.
Set a threshold. Nothing goes live below 6.5. Nothing goes to the client below 7.0. The score catches the C-grade work before it reaches production, before it wastes ad spend, and before it embarrasses the team.
Quality trends visible over time.
Track scores across your content pipeline. See which team members are improving. See which content types consistently underperform. The data exists for the first time because every piece was scored before it shipped.
What Lytms evaluates
Clarity, Value Prop, CTA Strength, Social Proof, Above Fold, Specificity, Brand Fit, Objection Handling. For ad copy: Hook, Clarity, CTA, Audience Fit, Originality. For email: Subject Line, Opening Hook, Body Flow, CTA Clarity, Personalization, Scannability.
How it works
Score every piece before it ships
Paste the URL or copy into Lytms. The scored audit returns in under two minutes with dimension-level scores and specific feedback that quotes the content.
Set quality thresholds for your team
Define what "good enough" means as a number. Below 6.5 needs revision. Above 7.5 ships confidently. The bar is the same for everyone.
Review scored trends, not individual pieces
Instead of reading every draft, review the scores. Spend your senior review time on the pieces that score below threshold. Let the high-scoring work ship without bottlenecking on your calendar.
Frequently asked questions
Marketing That Converts.
Free to start. No credit card. Paste a URL or your copy.
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