Google Ad scoring
Score your Google Ads copy before you bid on it
Google Search ads have strict constraints: 30-character headlines, 90-character descriptions. Lytms scores whether your copy converts within those limits.
Free with Google or email. No credit card required.
What Lytms evaluates
Every google ad is scored across platform-specific dimensions. Each dimension gets a 1-10 score with quoted evidence and a concrete rewrite.
does headline 1 earn the click against 3 competitors on the same SERP?
does the message land within 30 characters per headline?
does the call to action name a specific outcome?
does the copy match the search intent of the target keyword?
does it say something the other 3 ads on the page do not?
Google Ad best practices
Patterns from high-scoring google ads. Apply these before you score for higher baseline results.
Put your strongest differentiator in Headline 1
Responsive Search Ads rotate headlines, but H1 shows most often. Make it your best shot. "Close 34% More Deals" beats "AI Sales Tool" because it names the outcome the searcher wants.
Front-load benefits in descriptions — truncation is real
Google truncates descriptions on mobile and in some placements. The first 60 characters of your 90-character description may be all that shows. Put the outcome there, not the feature name.
Match the searcher's intent, not your product category
Someone searching "how to forecast sales" wants accuracy and speed. Answering with "AI-Powered Platform" describes your product, not their problem. Match the language of their query.
Use Headline 3 for trust signals, not repetition
H3 shows in wider placements. Use it for social proof ("Trusted by 2,400 teams"), a risk reversal ("Free 14-Day Trial"), or a specificity boost ("See Results in 60 Seconds").
Write for the SERP, not in isolation
Your ad appears next to 3 competitors. If they all say "Best CRM Software," saying the same thing makes you invisible. Lytms scores originality because differentiation is what earns clicks in a crowded SERP.
Frequently asked questions
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