LinkedIn Ad scoring
Score your LinkedIn ad for higher conversion
LinkedIn CPMs are 5-10x higher than Facebook. Lytms scores whether your copy justifies the premium: does it speak to a decision-maker, name a business outcome, and earn the click?
Free with Google or email. No credit card required.
What Lytms evaluates
Every linkedin ad is scored across platform-specific dimensions. Each dimension gets a 1-10 score with quoted evidence and a concrete rewrite.
does it name a pain point a VP or Director actually has?
can a busy executive understand the value in one read?
does it name what happens and how long it takes?
is it clear which role and seniority this is for?
are outcomes attributed, named, and ROI-framed?
LinkedIn Ad best practices
Patterns from high-scoring linkedin ads. Apply these before you score for higher baseline results.
Name the job title or seniority in the first line
LinkedIn audiences are role-filtered but scroll fast. "VPs of Sales spend 23 hours a week on manual forecasting" qualifies the reader instantly. Generic pain points get scrolled past because the reader is not sure the ad is for them.
Frame everything in ROI or time saved, not features
Decision-makers evaluate spend vs. return. "Cut forecast prep from 23 hours to 2" is a business case. "AI-powered analytics dashboard" is a feature list. LinkedIn audiences are buying outcomes, not tools.
Keep introductory text under 150 characters on Sponsored Content
LinkedIn truncates at roughly 150 characters before "see more" on mobile. Your hook and core value prop must land in that window. Everything after is supporting detail for readers who opt in.
Use a time-bound, low-commitment CTA
"Book a 15-minute demo" is better than "Request a demo" because it names the time cost. "See your forecast before Friday" is even better because it names the outcome and deadline.
Skip the buzzwords that signal "marketing team wrote this"
"Leverage," "synergy," "best-in-class," and "cutting-edge" are invisible on LinkedIn because every B2B ad uses them. Lytms penalizes jargon that adds no information.
Frequently asked questions
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