Landing Page scoring

Score your landing page. Fix what’s weak.

Lytms evaluates your headline, value prop, CTA, social proof, and visual hierarchy against 1,500+ real pages. Get a conversion-focused audit in under 30 seconds.

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What Lytms evaluates

Every landing page is scored across platform-specific dimensions. Each dimension gets a 1-10 score with quoted evidence and a concrete rewrite.

01Headline clarity

does it communicate the outcome in under 8 words?

02Value proposition specificity

mechanism, buyer, and key stat present?

03CTA strength

outcome-framed, specific timeframe, low perceived risk?

04Social proof quality

named companies, specific numbers, attributed results?

05Above-fold completeness

everything needed to decide visible before scrolling?

06Copy specificity

real numbers over vague claims?

07Brand fit

does the voice match the product positioning?

08Objection handling

are the top 3 buyer hesitations addressed?

Landing Page best practices

Patterns from high-scoring landing pages. Apply these before you score for higher baseline results.

01

Lead with the outcome, not the mechanism

Visitors decide in 3 seconds whether to keep reading. Name the result they get, not the technology that delivers it. "Ship 40% faster" beats "AI-powered project management" every time.

02

Put everything needed to decide above the fold

Headline, subheadline, CTA, and one social proof anchor should all be visible without scrolling on both desktop and mobile. If your CTA is below the fold on a phone, half your traffic never sees it.

03

Use named social proof with specific numbers

"2,400 brands including Notion and Linear" converts. "Trusted by thousands of companies" does not. Anonymous logos are decoration. Named results are evidence.

04

Frame your CTA as a low-risk action with a specific outcome

"Start free — see results in 30 days" earns a click because it names what happens next and removes the risk. "Get started" could be anything.

05

Address the top 3 objections explicitly

If a technical buyer has 5 unanswered questions, they leave. Pricing concerns, setup time, and compatibility with existing tools should have visible answers on the page.

Frequently asked questions

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