Research
Frameworks and analysis from Lytms on content evaluation, conversion scoring, and the operational shift from post-hoc analytics to pre-ship quality measurement.
Precision Performance Marketing
A framework for content evaluation in the generative era
·18 min read
The Pre-Ship Thesis
Why every marketing team has post-ship analytics but almost none have pre-ship evaluation
·6 min read
The Generation-Evaluation Imbalance
AI content generation created a permanent bottleneck shift. Evaluation hasn’t caught up.
·9 min read